-
Fans wanted a deeper connection with their favorite artists, but existing social media limited them to simple follows and likes.
-
Artists lacked both a sustainable revenue model and a direct communication channel with their audience.
-
Web3 technologies (NFTs, wallets, tokens) felt complex and intimidating, creating a barrier to entry for mainstream users.
-
Design a fan experience that is as intuitive and engaging as TikTok
-
Simplify the NFT ownership flow into a seamless and intuitive process
-
Build a trustworthy interface for both fans and artists
-
Create a scalable design system ready for global expansion
Goal
Problem and Challenge
Ideation & Wireframe
-
Simplified the fan → artist → participation flow into a three-tab structure
-
Reduced the NFT purchase flow to 1–2 clicks for ease of use
Design
-
Full-screen layout with audio/video content at the center
-
Replaced technical NFT terms with intuitive labels like Collect and Own
-
Visual identity: bold colors and dynamic card-based UI to reflect fan energy and creativity
Design
-
After the beta launch, biddz achieved high engagement rates among early fan communities
-
Provided artists with a new channel for fan connection and revenue generation
-
Translated complex Web3 interactions into a familiar social media-like experience for mainstream fans
Outcome
Takeaways
-
Learned how to translate Web3 technology into a user-friendly experience
-
Confirmed that fast, engaging interactions are the core of fan community apps
-
Gained experience in balancing the needs of two distinct user groups: creators (artists) and participants (fans)
